It should go without saying that customer service can make or break a business. When companies fail to meet service expectations from customers, they lose business.

Social monitoring software and social engagement tools, like the ones in Dynamics CRM, can help you filter the social noise and proactively engage with your customers, and, more important, ensure you survive and thrive in a competitive consumer-driven world. Read on to discover how social engagement can help you track and respond to customer service issues (and in the process avoid crises), receive product feedback, and measure the benefit in customer satisfaction and loyalty.

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