Dynamics CRM popularity will increase vividly, as Microsoft acquired LinkedIn and plans with its Dynamics CRM integration, Cortana and Office 365 suite of products.


LinkedIn is expected to be integrated with Microsoft Outlook, Dynamics and Office 365: Microsoft’s machine learning capabilities in users’ LinkedIn news feeds, integrated into Microsoft’s artificial intelligence assistant Cortana, to provide business information.”LinkedIn is the social fabric of Microsoft,” Satya Nadella, Microsoft CEO said. “Imagine walking into a meeting and Cortana tells you about people you’re meeting and what you need to know about them.”


Dynamics CRM, coupled with Microsoft Dynamics CRM will help salespeople from simply selling their products to more personalized social and predictive selling, a practice to assist salespeople in building deeper relationships with customers, partners and prospects. Nadella amplified a statement:

“The LinkedIn team has grown a fantastic business centered on connecting the world’s professionals. Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics, as we seek to empower every person and organization on the planet.”

“People need access to continuous learning and education, so how can we expand the LinkedIn footprint?” said Jeff Weiner, LinkedIn CEO. “Imagine that coursework integrated across Microsoft’s ecosystem. Integrated alongside productivity apps, like Excel, Word and PowerPoint, will be a tab called ‘learning.’ In Microsoft products, you will be able to see who you can tap in your network. LinkedIn, Office 365 and Dynamics create value through integration.”